PERSONNEL ADMINISTRATION AND MANAGEMENT
HUMAN RESOURCE MANAGEMENT
THE AREA OF HUMAN RESOURCE MANAGEMENT
Efficient management of human resource in any organization can spell the difference between its success or failure to attain its objectives or goals.
RELATIONSHIP OF PERSONNEL DEPARTMENT MANAGER WITH OTHER ORGANIZATIONAL UNITS
The Personnel Department Manager and his subordinates or staff perform specialized staff functions in relation to other employees from other units within an organization.
The personnel manager provides advice, informs, and recommends steps to be taken on personnel matters to other managers within an organization.
The Company President or Chief Executive Officer (CEO) is usually responsible to design a workable organizational structure to transform the inputs of people and resources into specified outputs.
HUMAN RESOURCE MANAGEMENT DEFINITION
Human resource management or personnel management consists of the managerial functions of planning, organizing, directing, and controlling of the human resources of an organization using the personnel operative functions of: personnel planning, recruitment, selection and placement; training and development: performance rating; compensation; maintenance and labor relations to accomplish individual, organizational and societal goals or objectives.
MANAGERIAL FUNCTIONS
Planning is the determination in advance of how the objectives of the organization will be attained.
Organizing involves the determination and allocation of the men and women as well as the resources of an organization to achieve predetermine objectives or goals.
Directing involves the overseeing and supervising of the human resources and various activities in an organization through cooperative efforts the predetermined objectives or goals of the organization.
Controlling involves the checking or evaluation and measurement of work performance and comparing it with planned goals and making the necessary corrective actions so that work is accomplished as planned.
OPERATIVE FUNCTIONS OR PERSONNEL
1. Personnel Planning, Recruitment, Selection and Placement

A personnel planning is a study of the labor supply of jobs.
Recruitment is the process of encouraging job applicants from outside an organization.
Selection is the process of determining the most qualified job applicant.
Placement is the process of making an employee adjusted and knowledgeable in a new job and/or working environment.

2. Training and Development
Training and Development refers to any method used to improve the attitude, knowledge, skill or behavior pattern of an employee for an adequate performance of a given job.
3. Employee Performance Rating
Employee Performance Rating is the evaluation of the traits, behavior and effectiveness of an employee.

4. Compensation
Financial Compensation in the form of wages or salaries constitutes the largest single expenditure for most organizations.

5. Maintenance
Maintenance covers all activities intended to provide an acceptable working environment for employees.

6. Labor Relations
Labor Relations refer to the relationship existing between the management of an organization and its employees and the labor union representing the employees, if the organization is unionized.

PRIVATE SECTOR MANAGEMENT
Private sector management is a personnel leadership position in any company that is not government owned. Management roles in the private sector vary from smaller departmental managers to large-scale corporate managerial overseers. The job of private sector management is usually to monitor the work of lower-level staff and maintain company standards. A private sector management position may include a variety of tasks, like balance sheet paperwork, potential employee interviews, and inventory control. Private sector managers are generally involved in finding ways for the corporation to increase profits, unlike their public sector, or state-controlled, counterparts.
A private sector management job is the right position for a motivated team leader. Effective private sector managers are able to energize the workforce around them so everyone is producing at a higher level. It is often the responsibility of private sector management to facilitate communication between the employees and upper management. Some private sector managers set an example for the other employees with their work ethic and attitude. Increased profits and reduced waste are generally the goals that guide the decisions of a manger in the private sector.
Private sector management is typically updated with procedural changes and may be asked to report back to upper management on the success or failure of an individual program. A private sector manager frequently becomes the company's direct source for information about employees and clients. Detail oriented departmental commonly managers provide valuable information and insight to corporate leadership.
In many private sector companies, the human resource work is either done entirely or overseen by the manager. The interviewing, hiring, and training process for new employees is an opportunity for someone in a private sector management position to select and groom members of a successful team. Managers are regularly asked to submit possible candidates for open management positions based on their experiences with the individual employees. Private sector managers typically do the firing and laying off of employees as well. Letting employees go provides a second opportunity for the manager to improve the quality of her workforce.
Many people in private sector management prove their value by protecting company profits, products, and reputation. Most for-profit enterprises charge the manager with preventing theft of company property and supplier or employee fraud. Inventory control and surveillance can require the daily attention of a private sector manager.
WRITING AND PROGRAM PLANNING FOR COMMUNITY RADIO

FEATURES OF COMMUNITY RADIO AND COMMUNITY OWNERSHIP
COMMUNITY PARTICIPATION IN MANAGEMENT
Administration and management of a community radio rest exclusively on the community concerned.
COMMUNITY- FUNDED
This includes membership fees, donations, grants or revenues from advertisements.
COMMUNITY PARTICIPATION IN PROGRAMMING
Decisions regarding programming are based on the community.
COMMUNITY ACCESS AND PARTICIPATION
Community radio was born as a reaction to a one-way, non-participative broadcasting system. Access and participation are centralized to the identity of a community radio.
FUNCTIONS OF COMMUNITY RADIO
Community radio facilitates community activities like debates on the concentration of social power, introducing new actors in the community and raising collective consciousness.
COMMUNITY RADIO OPENS SPACE FOR GREATER PARTICIPATION AND ACCESS TO MEDIA
It brings the media to the level of the community where it becomes tangible and part of its daily routine.
COMMUNITY RADIO PROMOTES DEVELOPMENT AND SOCIAL CHANGE
Media could be used to mobilize people to action. Community radio takes off where commercial radio stops. It provides the forum for community dialogue concerning its problems.
COMMUNITY RADIO PLAYS THE ROLE OF ANIMATOR AND CATALYST FOR COMMUNITY BULIDING
It is an instrument that is designed to play a crucial role in the life of the society.
COMMUNITY RADIO RESPONDS TO ISSUES WHICH ARE LOCALLY AND CULTURALLY IMPORTANT
It provides an antidote to a media that is not sensitive to issues which are considered locally important.
COMMUNITY RADIO DEMYSTIFIES MASS MEDIA
It demystifies mass media by making available and accessible to people.
COMMUNITY RADIO PROMOTES LITERACY AND CONTINUING EDUCATION
It promotes literacy and continuing education for various reasons.
COMMUNITY RADIO EMPOWERS COMMUNITIES AND COMMUNITY MEMBERS
It seeks to reverse the negative effect of mainstream media by introducing the concept of participative communication.


PERSONNEL ADMINISTRATION
AND
MANAGEMENT



Prepared By:
CHRISTIANNE ERIC TAPANG ORBISO


Submitted To:
MRS. ANABELLE C. LAGROSAS



WRITING
AND
PROGRAM PLANNING
FOR
COMMUNITY RADIO

Prepared By:
CHRISTIANNE ERIC TAPANG ORBISO


Submitted To:
MRS. ANABELLE C. LAGROSAS

ORGANIZATIONAL CHART OF DYHP

STATION MANAGER


NEWS AND PUBLIC AFFAIRS DEPT TECHNICAL DEPT PRODUCTION DEPT ADMIN DEPT RESEARCH DEPT


PROGRAM DIR TECHNICAL HEAD PRODUCTION HEAD TRAFFIC SPOT CHECKERS



NEWS DIR TECHNICIANS SUPERVISOR



REPORTERS DIRECTORS


WRITERS

HISTORY OF RADIO MINDANAO NETWORK

RMN is the largest radio network in the Philippines with almost 60 company-owned AM & FM radio stations located around the Philippines. Radio Mindanao Network remains the legal name of the radio network, while Radyo Mo Nationwide is the slogan of the network. The network's first radio station was DXCC, established in Cagayan de Oro in Mindanao on August 28, 1952. The callsign has been supposed as a reference to the surnames of the business' founders (Canoy and Cui) but, according to founder Henry Canoy in his memoir, was actually chosen to mean Cagayan de OroCommunity.
The network studios and offices in Metro Manila are located at the 4/F Guadalupe Commercial Complex Bldg. (GCCB), EDSA Guadalupe, Makati City and Unit 806, Atlanta Centre Annapolis Street, Greenhills, San Juan City.
Sometime in 1948, Don Henry R. Canoy, together with Robin Cui and Vicente Rivera, set up two home-built tube radio receivers bought from Fideng Palacio of Puntod and placed them in an abandoned chicken poultry house situated at the corner of Velez and del Pilar streets in Cagayan de Oro for the purpose of listening to radio broadcasts from Manila. Canoy and friends ended up listening to radio broadcasts at night when reception was better. Eventually, the friends were all convinced to build a radio transmitter of their own. The group managed to assemble a 30-Watt radio transmitter from surplus parts bought at Raon Street in Quiapo, Manila. Henry Canoy broke the airwaves as a Pirate radio station in 1949, declaring "This is Cagayan de Oro calling...". Because the broadcast was not authorized by the Radio Control Office (RCO), it did not contain call letters.
In 1950 Canoy, at the insistence of his brother, lawyer Reuben R. Canoy, decided to establish a more powerful radio station and applied for a congressional franchise in Manila to support its lawful operation. In 1951, he set up the fledging station in partnership with Robin Cui, Max Suniel, Oscar Neri and Andres Bacal as equity partners with P10,000 in capital. on 23 June 1952 he was granted a permit to maintain and operate the radio broadcasting station.
Using the “Radio Amateur’s Handbook” as their guide and also with surplus parts bought from Raon in Quiapo, Manila, they built their own 500-watt AM transmitter with the assistance from Far East Broadcasting Company engineers, American Dick Rowland and Byrd Bruneimer. The transmitter was transported to Mindanao aboard the boat MV Snug Hitch. With only a telescopic steel pole as antenna borrowed from the Bureau of Telecom, the improvised horizontal radio antenna was mounted by the team which include Ongkoy Padero, former vice president for engineering of CEPALCO, attaching one end of a copper wire to the pole and the other end to a 30 meters coconut tree a block away . While their first “transmitter building” was financed with a P5, 000 “duck farm” loan from thePhilippine National Bank. The Radio Control Office (RCO) headed by Mr Jose Viado, assigned the station a broadcast frequency of 1560 kHz.
On July 4, 1952, it went on air for test broadcast the second time coinciding with the birthday of his mother. It officially started broadcasting on August 28, 1952, also coinciding with the town fiesta ofSan Agustin, the patron saint of Cagayan de Oro archdiocese. Listeners anticipated the first words they would hear on radio and were greeted the station ID and the following words “You are tuned to Station DXCC, broadcasting with a power of 500 watts on 1560 kilocycles from Cagayan de Oro’s ” Gateway to Mindanao!” and every hour thereafter. The stations first live broadcastcoincides with its opening and the program involves the airing of a 3-hour “Anejo Rum” show from Plaza Divisoria, a central park in downtown Cagayan de Oro, for which Canoy billed La Tondenaexecutive Hugo Chan Hong the sum of P500 as payment for the radio coverage. The Radio signal was able to reach Del Monte Pacific plantation in Bukidnon 30 km away and as far as Australiathrough ham radio operations which managed to call back. (RMN The Henry R. Canoy Story,ISBN ?, Copyright 1997)
In 1954, Henry R. Canoy visited the United States under an observation grant. Instead of going to the giant networks and other big cities, he opted to be taken to a small backwater town of Greeley,Colorado, and he came upon a station that was doing exactly what DXCC was already trying to do in Mindanao. Its broadcast fare was peppered with farm prices, market and road conditions, weather warnings and personal messages. He came back with the blueprint for DXCC, which is entertainment, information and most of all education to the public.
The success of its broadcasting concept enabled DXCC to expand to Iligan, then to Butuan and Davao. By 1957, the station with a coconut tree for an antenna had given birth to four others. And so the string of community stations became Radio Mindanao Network (RMN).
In 1962, RMN's approach to broadcasting drew the interest of another visionary business leader, the late Andres Soriano Sr. of San Miguel Corporation who eventually bought the majority shares of RMN and brought the radio network to Manila, the first provincial station to do so. "The Sound of the City" concept was born with the establishment of DZHP in Metro Manila. Its format was strictly music and news. RMN joined forces with the Philippine Herald and Inter-Island Broadcasting Corporation to form the powerful first tri-media organization. That association gave RMN at the forefront of broadcast journalism and public service. Other "Sound of the City" stations soon followed in Cebu in 1963 (DYHP), DZHB in Baguio and DXHP in Cagayan de Oro in 1968.
In 1968, RMN made a "first" in Philippine radio history by initiating the national newscasts via microwave. Fast, direct and crystal clear network newscasts emanating from the Tri-Media News Central in Manila brought the events as they happened in all parts of the country via stations DZHP in Manila, DZHB in Baguio, DYHP in Cebu, DXVM in Cagayan de Oro and DXDC in Davao.
From 1969 to 1970 three more community stations emerged - DXRS in Surigao and DZHN in Naga. In early 1972, station DXHP in Cagayan de Oro was transferred to Bislig, Surigao del Sur. By 1972, RMN had twelve (12) AM stations under its wings.
In 1973, with a constitutional limitation prohibiting the ownership of media by non-Filipinos or corporations not 100% Filipino owned, Henry Canoy's group brought out the Soriano-San Miguel group holdings in RMN.
In 1975, the call letters of the Manila flagship station, DZHP was changed to DWXL. Together with this, English programming gave way to Filipino. RMN's AM stations were broadcasting in three major dialects, Filipino, Cebuano and Ilonggo. Noted columnist Teodoro Valencia joined RMN as its Chairman of the Board. Under his guidance RMN was able to secure a loan from the Development Bank of the Philippines to finance its massive expansion and development program. A Cebuano drama production center based in DYHP-Cebu was established and subsequently followed by an Ilonggo drama production center based in DYHB-Bacolod.
In 1978, RMN's major expansion program was launched which include the upgrading of the technical facilities of its existing stations and the establishment of additional AM and FM stations. Among the stations that were added to the roster of RMN stations were: DXVM-FM in Cagayan de Oro, DXXL-FM in Davao, DYXL-FM in Cebu & DWKC-FM in Metro Manila. DWHB-FM in Baguio opened in 1980. DXDR-AM in Dipolog & DXKR in Pagadian was added in 1981.
RMN also increased its coverage by entering into tie-up arrangements with smaller networks. Under this scheme, RMN provided programming, marketing, technical and management expertise where these small stations would be found wanting. This gave birth to a new name for these stations under the RMN umbrella - Radio Mindanao Network, Inc. and Associates.
In 1985, the programming of all RMN FM stations were also re-oriented to cater to a younger pop music audience. This was in line with the network's philosophy of positioning to be No.1 in listenership ratings.To give more emphasis to the emerging FM station market, RMN also divided its operations into two Operating Divisions, AM and FM.
In 1990, RMN undertook another major expansion program which entailed the addition of seven FM radio stations. A permit for RMN's first TV station located in Cagayan de Oro City was also granted.
In April,1991, President Corazon Aquino signed into law Republic Act 6980 entitled "An Act Renewing the Franchise Granted to Radio Mindanao Network, Inc. under Republic Act Numbered Thirty-One Hundred Twenty-Two to another Twenty-Five (25) years from the date of approval of this Act". This was the first broadcast franchise approved under President Aquino's term of office.
On August 28, 1991, TV-8, RMN's first television station went on the air in Cagayan de Oro City. Thirty nine years after its start, RMN was now venturing into television. In December 1991, RMN was also granted a permit to operate a UHF television station in Metro Manila (which is now branded as BEAM Channel 31 and currently aired as The Game Channel owned by Solar Entertainment Corporation).
In 1998, it went global by establishing the first Philippine radio station to conquer the United States airwaves through WRMN in New York.
In June 2007, RMN fm station DWKC 93.9 in Manila was the first commercial station in the country to broadcast with HD Radio technology. It broadcast in three HD Radio digital audio channels along with its pre-existing analog signal. The operation of its facility was in high-level combined hybrid mode with an existing 35 kW analog transmitter, a new Nautel 1 kW HD Radio transmitter, with the digital exciter, importer and exporter providing the digital signal component.
On July 3, 2011, RMN TV station DWKC 31 in Manila returned after its broadcast and ratings failure from E! Philippines in 2003. RMN together with the joint venture of Solar Entertainment Corporationsigned a blocktime agreement to use the CTV-31 facilities, and branded the station as BEAM Channel 31 where currently occupied by The Game Channel. Both station network is currently having its test broadcast. The RMN/BEAM Network is now the 4th free TV station in the Philippines besides RPN, SBN, and its former competitor television network RJTV to have its airtime blocktimed by Solar. The TV station of RMN/BEAM Channel 31 (The Game Channel) is now available on selected cable recpients, on Global Destiny Cable on Channel 116, while the others will soon to operate the station.